We are increasingly assimilating the environment to serve our comforts, we feel free to use nature as our living room, perceiving ourselves as the superior inhabitants of the world. The project Feel Free underlines our overtaking of the environment in our careless commodity based culture, with reference to the tourism industry taking over the landscape on an industrial scale. There is something very familiar about these images, and yet things seem somehow out of place. Using the absurdity of transforming the river bank into a living room, the project represents the common Finnish man in a domestic and playful manner. What is left behind after this consumerist bacchanal? Is the landscape ever able to recover?
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